Micro and macro economic on us trade Essay Example | Topics and Well Written Essays - 1000 words

Miniaturized scale and large scale monetary on us exchange - Essay Example Microeconomics relates to the monetary choice and decisions that are made by singular customers, firms and ventures and the effect it has on the portion of assets, request and flexibly in economies of the market. As request and flexibly decides the costs of merchandise and ventures accessible in the market, microeconomics additionally characterizes how costs highlight in different financial choices and the other way around. Smaller scale financial analysts are primarily fearful about examining various reasons of market disappointment and connoting intends to address or stop them, generally with the assistance of open arrangement or by including the legislature. (Bernanke, 2003) Monopoly is one of these disappointments that the market faces. Syndication principally manifests when a business creates a decent at too modest a value that its rivals are driven away from the market. In the US, genuine Monopoly is uncommon nowadays, still IBM, Microsoft and Wal-Mart are flanking to it. Thoug h, Oligopoly strikes when, in a particular industry, a portion of the controlling organizations gather and set the costs according to their decision for the whole business to either neglected or leave the market. Oligopolistic enterprises in the US incorporate bookkeeping and review administrations, airplane, military hardware, music recording ventures and film. (Dwivedi, 2002) Businesses that are very much assembled may consider consuming the market by either controlling every potential methods of creation or buying mechanical assets, in this manner constraining the contenders to close down and leave. Not all organizations are conceded the rights to hoard an industry as certain administrations do mediate and stop such acts. Syndications and different disappointments of the market are considered unfortunate and wasteful methods for assignment of assets, by the smaller scale business analysts, and that is the motivation behind why they are not worthy in any industry. It is recommende d by these financial analyst that Perfect Competition will be used to adjust the interest and flexibly proportions. It is the main mean whereby no single firm or individual guidelines the market cost of the merchandise or administrations. The cost of the item is dictated by its all out expense and the benefits rely upon the interest the item has. Flawless Competition expands both customer utility and the benefits of a firm while using the assets in a proficient way. Tragically, these proposals are only from time to time reliable as financial matters comprises of various associations between different market powers that are intricate in nature. It is practically difficult to predict the result of any monetary arrangement. The activity of small scale financial experts is to recommend goals of market disappointments that has the best impact regardless of what the accidental expenses are. (Gwartney, 2009) Microeconomics likewise decide the most appropriate approaches remembering the res ponse that will be gotten from the motivating forces and disincentives given to people in general in such arrangements. For example, in the US businesses are permitted in urban territories the smoke and particles of synthetic substances will harm the water and air in the area. This won't just make individuals fall wiped out, bringing about increment of medicinal services offices and prescription and yet additionally hurt the environmental lifecycle of that territory. Besides, because of the lost magnificence of nature, the travel industry will likewise be influenced. To forestall such perils, the administration controls the territories where such ventures are permitted to work, on the exhortation of the miniaturized scale market analysts. On the off chance that the organization doesn't discover this condition helpful for their benefits they may decide to move somewhere else this would expand joblessness here along these lines the administration may pick to give them some motivator t o remain back. This may incorporate a tax reduction for at some point till they make enough benefits to suit this arrangement

Andromeda Strain And Virus Evolution Essay Example | Topics and Well Written Essays - 500 words

Andromeda Strain And Virus Evolution - Essay Example Somewhat this is a subject in Michael Crichton's tale the Andromeda Strain, where a group of researchers must attempt to forestall the flare-up of a quickly advancing extraterrestrial infection. The infection stays one stride in front of them for a large portion of the book. While this is just a novel, it has certifiable partners in the troublesome advances taken to lessen the development of other genuine infections. Anti-toxins have caused some infections to advance and become less treatable. We have to take a page from this shrewd book and strive to restrict the advancement of genuine world infections. In the event that we don't, we may confront a resurgence of infections we once thought were prominently treatable. The Andromeda Strain is a work of sci-fi, however it shows us a lot about our own reality. While it is improbable that an infection would originate from space, it is altogether conceivable that such an infection may happen from any of the infections right now present on Earth. Because of the amazing pace of transportation and interconnectedness of the contemporary world, it will be exceptionally testing to keep it from quickly spreading far and wide. We should be aware of this as such a circumstance is a potential existential danger.

19 Free Interesting WordPress Plugins You Can Try

19 Free Interesting WordPress Plugins You Can Try Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!19 Free Interesting WordPress Plugins You Can TryUpdated On 19/02/2020Author : Deepak EapenTopic : WordPressShort URL : https://hbb.me/2DA9Y4A CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogPlug-ins are those essential accessories that makes your WordPress (WP) blog complete, professional, robust, spam-free, optimized, User-friendly and most importantly will help you fetch some highly targeted traffic.Once you are through with the hosting part and theme selection it is time for you to hunt for the appropriate and best plug-ins for your blog. Believe me, it’s absolutely a challenging and daunting task to try out one plug-in after the other and finally settle with the one that really works. Of course there are some basic plug-ins that come along with the theme you choose, but those might not be sufficient for meeting all your blogging requirements.Thats why, in this post, I have com piled a list of 18 best plug-ins that you can check out. I have been using them successfully on my blogs since a long time.Social Plugins1. AddThis Social Bookmarking Widget by Addthis â€" This is a highly customizable and robust plugin from the popular social bookmarking biggie AddThis. This plug-in is highly compatible with any theme and version of WP and comes with different button options which makes it a breeze for your visitor to share your blog post with the world which will ultimately bring in some targeted visitors to your blog. If you register with them you can log-in and utilize their analytics feature to track the number of shares by your visitors.2. Facebook Comments by Alex Moss â€" This is a cool social plug-in that allows your blog’s visitor to leave a comment about a post/page if he/she is logged into his/her Facebook account. This plug-in also gives an option for your visitor to post their comment to their Facebook wall giving your blog additional exposure and t raffic.3. Simple Twitter Status Updates by Bannerweb GmbH â€" This plug-in automatically publishes an update to your Twitter account when you publish a new post, modify it or when someone comments on it. This really takes out that extra effort off you.User Engagement Plug-ins4. Audio Player by Martin Laine â€" This plug-in will automatically convert any inserted MP3 file into an audio player (icon) which plays the clip upon clicking. This is extremely useful if you have to include an interview, pod-cast or a music clip in your posts. This engages the visitor and makes your blog more interesting for the reader.5. Add-Post Footer by Freetime â€" This is a highly useful plug-in that allows you to append ads, subscription buttons, related posts, text or technorati tags after every post. This can help you bring in more traffic, revenue and also makes your blog more engaging and user-friendly for your reader.6. CommentLuv by Andy Bailey â€" I am sure most of you might be aware of this plu gin which pulls out the link from the reader’s recent blog post and gives a link-back to it from your blog when he comments (by filling out the website field), this encourages the reader to come back again to your blog for commenting and thus increases the social activity on it.7. PDF24 Articles to PDF by Stefan Ziegler â€" This is another useful plug-in that places a link on top or bottom of your post which allows the reader to convert any post into PDF format, with all the links in tact and a link back to that particular post. The user can either download it to their PC or or choose to send it directly to their email id.   If your post is really good, it will get distributed amongst others and go viral, bringing in more traffic.8. Subscribe/Connect/Follow Widget by Srini G â€" This is an all in one subscription plug-in allows you to configure and display the icons of various subscription services like RSS, email, Facebook and Twitter etc on your side bar as a widget. So you don ’t need to place individual widgets for various subscription services separately, which saves a lot of space and makes it easier for your readers to subscribe. This can improve the subscription rate.9. Thank me Later by Brendon Boshell â€" This plug-in automatically sends a thank you email to all those who leaves a comment on your blog and also asks them to check back on your blog for new posts or comments. This is a cool plug-in to show courtesy to those who visit and comment on your posts as well as a neat way to get them revisit your blog.READWhy Choose Premium Over Free WordPress PluginsAdvertising Plug-in10. Datafeedr Random Ads V2 by datafeeder.com â€" This is a highly useful plug-in for affiliate and internet marketers that allows you to split test your ad campaigns and display different ads for different audiences at a time on your blog which makes it easier for you to analyze which ad works best on your blog.SEO Plug-ins11. WP Nofollow Post by Xrvel â€" This plug-in adds a rel=external nofollow attribute to all the external links on your posts and pages which tells the search engine crawlers not to crawl or follow the links which you think are spammy or not trustworthy. This also prevents the link juice from flowing out to another website. The “external” tag tells the browser to open the link in a new window.12. Easy Noindex And Nofollow by Ivan Kristianto â€" This is a similar plug-in as the previous one, but this gives you a more granular control over your external links on your blog on a post/page level and allows you to set a rel=nofollow to all external links in your posts/pages. You can also tell the search engine crawlers not to index a page/post by enabling the rel=noindex option.13. Google XML Sitemaps by Arne Brachhold â€" This plug-in will build an XML site map of your blog which helps the search engines to index your blog easily and quickly in a better way.Anti-Spam Plug-ins14. SI CAPTCHA Anti-Spam by Mike Challis â€" This is a WP an ti-spam plug-in that uses CAPTCHA methods on WP comment form, registration, lost password and ensures that these forms are inputted by a real person and not by any bots, thus protecting your blog from spammers.15. WP-Spamfree by WP-Spamfree â€" This is a powerful anti-spam plug-in that filters out most of the SPAMMY comments off your blog. Before discovering this plug-in I used to get flooded with spam comments day in and day out and the entire day would go in filtering them out. But I was very happy that my posts are being read by so many people, but in reality they were just ugly SPAM comments posted by automated bots. If you have a WP blog you must have definitively have both these anti-spam plug-ins up and running.Blog Management Plug-ins16. WP Hidepost by Robert Mahfoud â€" There might be instances when you want to hide a posts/pages from the search engines and/or visitors, This plug-in allows you to do just that by hiding a post/page from different sections of your blog like the front page, category pages, search results, feeds, and categories.17. WP Time Machine (for backups) by Paul G Petty â€" Taking timely back-ups of your blog is very crucial as a webmaster or blogger, because in the unfortunate event of data loss you will have no worries, as you will be ready with latest back-ups to get your blog up and running in no time. This is a must have plug-in for all WP blogs that will archive all the crucial WP files and data and allows you to store them on a cloud storage service that you choose like Dropbox, Amazon’s S3 etc or your FTP host.18. WP Touch by BraveNewCode Inc. This plug-in converts your blog into an application or theme compatible for viewing on smart phones like iPhone, Blackberry, iPod touch, Samsung touch, palm pre etc thus bringing in some extra traffic from smart phone and other hand held device users.19. Wp About Author by Jon Bishop â€" This plug-in allows you to display an elegant looking author bio below every post/page.I hope these plugins will definitely help you enhance your blog’s capabilities and transform it into a highly optimized, less vulnerable, robust and a user friendly one with more targeted visitors and even more money along the way!This article is written by Deepak Eapen. He has been into Internet Marketing/blogging/SEO for the past 2 years and owns multiple blogs and websites in different niches.

The Relationship The Joy Luck Club - Free Essay Example

Sample details Pages: 2 Words: 749 Downloads: 10 Date added: 2019/07/03 Category Literature Essay Level High school Tags: Joy Luck Club Essay Did you like this example? The Joy Luck Club all the characters names were: Lina St. Clair, Ying Ying, An Mei, Rose, Waverly, Lindo, Suyuan and Jing Mei (June). The first relationship is between June and Suyuan, June is Suyuans daughter, Suyuan recently died 6 months ago, in the film the Joy Luck Club found Suyuans daughters that of which she left on the side of the rode during the war and wanted them to repair their relationship. Don’t waste time! Our writers will create an original "The Relationship The Joy Luck Club" essay for you Create order The next relationship is between Lindo and Waverly, Waverly is Lindos daughter, Waverly being generally successful (even when playing chess when younger) and married to Rich. Then there is An Mei and Rose, Rose is An Meis daughter, Rose is married to Ted Jordan. Then there is Ying Ying and Lena, Lena is Ying Yings daughter, Ying Ying married a cheating man and felt lost she then killed her first child in the bathtub to take the only thing that she had over him. Lena is married to Harold, Harold makes Lena pay for most things that of which she later finds unfair, Lena finds that he doesnt respect her and she ends up demanding respect. The relationship that I chose to closely analyse is between Ying Ying and Lena. This relationship is special or stands out to me because of the fact that Ying Ying killed her own child in China to spite the man she loved but grew to hate, as well as because she expects her daughter to demand what she could not. Lena being Ying Yings daughter, Ying Ying having married a man that she thought was in love with her and had his kid, soon late found out that he was a disgusting cheating man that had no respect for her. With hate in Ying Yings heart she decided to drown her first baby in order to make her husband feel pain. Ying Ying then left her Chinese husband and came to America where she married Clifford and had her daughter Lena. Clifford speaks fluent english but not chinese and Ying ying speaks fluent chinese but not english so in the movie, its found that Clifford often puts words into Ying Yings mouth. After losing her child and her marriage though, Ying ying found herself most times lost and an deep dark spells. Ying Ying puts the traits of not speaking up for herself and not demanding respect onto her daughter, Lena. In Lenas marriage she is married to a man named Harold, Harold making 7x as much as she does, makes has them go half on everything they buy even things that he buys for her or that he buys only for himself. Ying Ying then explains to Lena that she is lacking a demand for mutual respect in her relationship, the same as she did back in China. Ying Ying wishes for her daughter to take charge for what she wants and needs before it is too late, she wants her to find herself and not t o accept anyone who doesnt accept who she is. Love between Ying Ying and Lena was expressed by Lena often comforting Ying Ying when she falls into a deep sorrow spell and Ying Ying by explaining her story and that she wants better for her daughter (forcing Lena to break free from her unhappy marriage). In the movie, unlike Waverly and Junes parents, Lena didnt have her mother push her to do any skill, throughout the movie it even seemed as if Ying Ying began to give up trust in the idea that she could be a good mother to her daughter until she explains her story. With Lenas Chinese and American identities she seems to be more intact with her American side, she has an big American style house that Ying Ying addresses as lopsided and her mother doesnt like the way that her house is set up because of Chinese customs, Lena also accepts the idea of ?fair in her relationship before her mother addressed it. Two examples in the movie that reflect these customs is when the Ying Ying went into the room and began to touch things almost tipping over the table, she insults the table and labels it as useless, while Lena calls it a gift. Another example is when Ying Ying was first introduced to Lenas home and Ying Ying looked unpleased by the style, especially when seeing the list of money, Ying Ying sees it as disrespectful and looks down on it, while Lena accepted it also.

The Failure Of The Trump Wall. . . . . By. Christian...

The Failure of The Trump Wall By Christian Cisneros English II-2A The Science Academy of South Texas May 12, 2017 Morales2 Why the Trump wall is bad Thesis Statement: The wall that Trump wants to create will be detrimental to the environment, cost a lot of money resources, and may not be effective against the immigration problem. I. Introduction A. Intention to build wall B. Current fence 1. Needs to be updated 2. Can put up more fencing C. Thesis Statement II. Cost of the Wall and Resources A. Mexico won’t pay B. Rules/Regulations 1. Gains a. Social b. Psychological c. Health†¦show more content†¦Students must be taught that they are likely to suffer harmful effects if they have sex before marriage. They also must be taught that the expected standard is for school-age children not to engage in sexual activity and for adults to engage in sexual relations only within marriage (Impacts†¦). Schools receiving the funds must teach students that they should just say no to sex until they are married. The schools are not allowed to teach students about safe sex and may not mention Morales4 contraception except to point out the failure rates of various methods (Brody). Some states have refused the federal funds so that their schools can determine their own ways to teach sex education, but 43 states participate in the program. With millions of dollars from the government every year, many schools now promote abstinence. They offer abstinence-only programs with encouraging titles such as ReCapturing the Vision, Teens in Control, and My Choice, My Future! (Impacts†¦). They encourage students to sign virginity pledges vowing not to have sex until marriage, to proudly wear their purity rings, and to carry their ATM (Many who Pledge†¦) cards (Kelly 44). These programs encourage students to develop a strong sense of self and to avoid the negative consequences that might result from

Anna Akhmatov The Russian Antigone - 1023 Words

Anna Arteaga Mrs.Bausinger English 2 PAP 07 December 2017 The Russian Antigone Anna Akhmatova (June 23, 1889-March 5, 1966) was a renown Russian poet and prophet. Often credited for being the Russian Antigone, Akhmatova was unlike any of the other women of her time. â€Å" Anna Akhmatova was the leader and heat and soul of Saint Petersburg tradition of Russian Poetry in the course of the first half of the twentieth century.†(New World Encyclopedia 1). Along with being a poet, Akhmatova also wrote prose, literary scholarships, memoirs, and autobiographical pieces. In her 77 years of living Anna Akhmatova accomplished so much she went down as one of the greatest Russian poets and an inspiration for women all over the world. Anna Akhmatova,†¦show more content†¦Akhmatova was the modern day feminist of her time ensuring that women had a voice in the face of a man who wanted to keep them quiet. Akhmatova’s writing was even banned from 1925-1940, but Stalin was so afraid to exile a women so popular that he didn’t dare attack her directly (Huck Gutman 1). Akhmatova’s first collection of poetry was entitled, Evening. She published this work when Russia was already in the revolutionary era. Akhmatova was one of the few who never fled Russia during World War 1 and stayed and watched as those who left, lost their creative urges, and were misunderstood or ignored (Antigone 740). One of Akhmatova’s poems, I am not one of those who left the land, was inspired by this very thing. I am not one of those who left the land to the mercy of its enemies Their flattery leaves me cold, my songs are not for them to praise. But I pity the exile’s lot. Like a felon, like a man half-dead. dark is your path, wanderer; wormwood infects your foreign bread. But here, in the murk of conflagration, where scarcely a friend is left to know, we, the survivors, do not flinch from anything, not from a single blow. Surely the reckoning will be made after the passing of this cloud. We are the people without tears, straighter than you... more proud†¦ (Antigone 704) Akhmatova also took on the role of Cassandra, because she was a tragic queen. Cassandra relates Anna Akhmatova to a prophetess of doom.

Marketing and Management Branding and Targeting

Question: Describe about the Marketing and Management for Branding and Targeting. Answer: Introduction Labelling and packaging plays a very important role in identifying the companys products. They will play an important role in the development of the companys image and brand with regard to the target market. If a company fails to pay attention to the design of its labelling and packaging, then they will decrease their attractiveness and visibility of the particular product. This in the end will be reflected in the sales. According to D'Souza, et al., (2016), packaging plays four main functions in marketing. First of all, packaging protects and contains the product. It will promote the product. It will help the consumers while they are using the product by allowing them to for example, reseal in between different uses. Packaging will also facilitate the recycling of the product and reduce damage of the product to the environment. When it comes to labelling, D'Souza, et al., (2016), adds that they need to carry the intended messages of the product. Through labelling the company is able to explain the benefits offered in the product that might not be the same as that of the competitors. For example, the label will show price discount or added content. Through labelling a company is able to develop brand goodwill with time. This is done by showing customers how much one shares in their values (CFP Katz, 2014). For example, it can contain images of happy families, healthy children or a clean environment. All these messages are able to speak to different customers in different ways. Through labelling, the product is also able to fulfil its legal obligations by showing that it has passed the bureau of standards and that it is safe for human consumption. The manufacturer is also able to publish health and nutritional information regarding the product. This is important as it enables the customer to consent to the p roduct knowing well what the ingredients of the products are. The product will also have a Universal Product Code especially when it is sold in high volume retailers. Marketing through labelling and Packaging In marketing, labelling and packaging makes the product stand out from other similar products. For example, a colour scheme or notable logo will help differentiate your product from those of competitors. This will also be able to shape the product packaging. It is important to consider the colour schemes and messages being put across. For example, bright colours will attract attention and draw the customer to the product (Klein, 2006). This will be distinct when competitors have dull colours in the products. However, the opposite should be the case and vice versa. In Australia some companies use understandable designs to differentiate themselves from bright colour, mass appeal of the products even when on the same shelf as the rest. When it comes to practically, labelling and packaging will attract customers especially will competitors are using resealable packaging for their products (Porter, 2008). Consumer will favor such products over the permanently sealable ones since it has practical benefits. When the packaging is inconvenient it will likely affect the sales of the product. Thirdly, labelling and packaging brings more cohesiveness of the product and the customers. This happens when clients identify a particular product with your company. Labelling and packaging of each item in the line should match the rest so that during marketing efforts are able to coordinate (Palmer, 2013). If for example, one is marketing a particular product type with a print advertisement, other items in the same product line are also bound to benefit. Labelling and Marketing Issues in Australia The current Australian laws do not provide customers with an opportunity to know origins of some products they are purchasing and consuming. In many cases, product labelling laws have been found to be misleading. For example, one can describe a product as made in Australia so long as it contains 51% of the value substantially transformed in Australia. This will also include the packaging of the product, even when a larger percentage is from another country (D'Souza, et al., 2016). In July 2016 the Australian government introduced a new country of origin labelling system. Under the new system the country of origin labelling requirements will come under the Australian consumer law. Businesses all over the country have been given two year to change their labels will also applies to health drinks (D'Souza, et al., 2016). According to the food standard code businesses must comply with the country of origin labelling required according to the food standard code (Stern, 2015). Packaging of health drinks should be able to meet environmental requirements. The country has strong measures on the environmental impact of the disposal of packaging. Most companies are coming to terms with ways to implement best practices in Australia. Health drinks industries in Australia in collaboration with the national government and other local governments have come up with self-regulatory agreement. This is done so that they are able to minimize the environmental impacts of health drinks packaging and waste of products. The agreement is famously known as the Australian Packaging covenant and is administered by the federal department of sustainability, Waste, Environment, population and communities (Vogel, 2006). The pact is based in the shared responsibilities principles that is gained from product stewardship and will apply through the chain of packaging health drinks. This will involve raw materials, suppliers to retailers and the main disposal of waste packaging. Much of this information can be accessed by marketers through the National Waste Policy. It is also mandatory that all product labelling and packaging achieves the following. It must identify the product through name/ brand, position the product in the mind of the consumer, and describe the product. It must promote the product through an eye catching and distinctive design (Lafley Martin, 2013). The product label should also provide information about nutrition, ingredients, allergy warnings and other legal information. The most vital legal information for product labelling in Australia include name of the drink, location where it is packaged, lot or batch number, business name, address, warning and advisory information, ingredients, date, health and safety advises, percentage of characterizing ingredient, country of origin and net weight of the product. The value of packaging that is produced in Australia is estimated to be $AUD 10.5 billion. This shows that the packaging and labelling industry is Australia is relatively small. The packaging industry in Australia accounts for less than 1% of the countrys GDP and employs about 30,000 people (Lafley Martin, 2013). The main packaging manufacturers in the country are owned by Australians and are part of the countrys Small Medium Enterprises. In most cases they type of packaging that is produced in country is more of a high volume with low margin. However, there is the value added packaging where the margins and costs are much more, this eventually affect cost reduction (Brownell, 2011). According to Kerin, et al. (2010), Australian consumers are always demanding a wider range of products that require different type of segmentation in those products. The packaging of small items is on the rise due to demand by consumers. When it comes to health drinks, consumers are always looking for the ready to consume product which reflects the importance of convenience in marketing. When it comes to health products, consumers will always be on the lookout for packs that are easy to dispense and those that are self-induced more than those that require medical assistance (CFP Katz, 2014). Convenience is the main issue when it comes to labelling and packaging of health products and will go beyond the purpose of protecting the product. In fact, labelling and packaging is part of the government way of regulating health products. From August 2016, the Australian medicine labels are changing to include important information about the medicine so that customers can make it easier to find. Labelling should include information about any substance that include allergies contained in the medicine that may result in health problems for some users (D'Souza, et al., 2016). The new regulations are important in making medicine labels clearer and consistent. Labelling of pharmaceutical products and health drinks also focus on selling the product. According to the recent trends like greater product differentiation, changes of lifestyle and competitive pressure there is need for labelling and packaging to focus more on creating appeal and quality (Klein, 2006). Conclusion In conclusion, labelling and packaging of products are important for marketing campaign. There is increased diversity and sophisticated demands by customers which calls for companies to exercise greater versatility of product presentation. This include quality graphics, choice of color and advertising. It is also important that organization consider the rules and regulations of the country while labelling the product. Competitor analysis is also another factor that will be important. This is because labelling results into a strong attachment of clients to the product. Of the product is well labelled then it is bound to attract loyalty of the clients to the product. Packaging also needs to consider the usability of the product and ways that it can be made easier for customers to consume. Such factors as price, and size will play along during labelling and packaging. Each size of the product package should go hand in hand with the price. The choice of color and graphics will also deter mine whether customer will take the product with positive or negative regard. References Armstrong, G. Kotler, P., 2012. Marketing: An Introduction. 11 ed. NY: Prentice Hall. Brownell, K. D., 2011. The Juice Industry Uses Various Tactics to Improve Its Image. Farmington Hills: MI: Greenhaven Press. CFP, H. E. Katz, D. B., 2014. The Investment Think Tank: Theory, Strategy, and Practice For Advisers. 2 ed. Sydney: Bloomberg Press. D'Souza, C., Rugimbana, R., Quazi, A. Nanere, M., 2016. Investing in consumer confidence through genetically modified labelling: an evaluation of compliance options and their marketing challenges for Australian firms. Journal of Marketing Management,, 24(5-6), pp. 621-635. Kerin, R., Hartley, S. Rudelius, W., 2010. marketing. 10 ed. Irwin: McGraw-Hill. Klein, N., 2006. No Logo: Taking Aim at the Brand Bullies. New York: Picador. Lafley, A. Martin, R. L., 2013. In: Playing to Win: How Strategy Really Works. NY: Harvard Business Review Press, pp. 18-67. Palmer, A., 2013. Introduction to Marketing: Theory and Practice. In: 3, ed. NY: Oxford University Press, pp. 45-97. Porter, M. E., 2008. Competitive Strategy: Techniques for Analyzing Industries and Competitors. Sydney: Free Press. Stern, L. a. E.-A. A., 2015. Marketing Channels, 5th edn.. In: Englewood Cliffs: NJ: Prentice Hall., pp. 87-122. Vitolo, D., 2013. Porter's Five Force Model's International Strategic Effectiveness. NY: Amazon Digital Services. Vogel, D., 2006. The Market for Virtue: The Potential and Limits of Corporate Social Responsibility. 2 ed. NY: Brookings Institution Press.